Our Story

The Start

Hello everyone! I am Fidelise Paku, the founder of I Am Fully Persuaded! Let’s start from the beginning. The vision for this brand began in 2023 during my journey to Cape Town, South Africa, for a mission trip. On the plane, I took that time to pray and seek God’s guidance regarding the task ahead. Little did I know He would reveal so much more!

He began to share His heart with me about His children and how He desires for us to reach new heights of intimacy with Him that will transform our generation. The key to ascending to such a place requires a heart posture of complete trust—a heart fixed on seeking His face—full persuasion.

Thus, our declaration was born:

"I AM FULLY PERSUADED of the truth of the Bible, the Word of God. I stand firm on Jesus Christ, the rock of my salvation, and therefore I stand on the winning side! Before I turn to any other sources for counsel or answers, I will seek first the wisdom of God in His holy scriptures, and the truth therein will be my continual guide. Why? Because I AM FULLY PERSUADED!” 

The Mission

The hope and dream for Fully Persuaded is that it will not only be amazing apparel worn by God’s children but also an everyday choice for us all. Each day, we face the choice to be persuaded by the 'facts' this world offers. However, as our declaration states, we will choose to stand firm on the truth that will forever withstand the test of time—God’s Word!

Together, I am excited to see how the Lord will continue to grow Fully Persuaded, and we will stand in awe as He receives all the glory every step of the way.